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| YouTube introduces Violative View Rate. |
To detect harmful contents, YouTube introduces the Violative View Rate (VVR).
Google has come up with a new metric known as Violative View Rate (VVR) that monitors the
Company’s progress on tracking and removing Violative videos from YouTube.
With the help of the Violative View Rate (VVR), the percentage of views that comes from content that violates its policies shows.
The YouTube’s director of trust and safety, Jennifer O’Connor, said the company started tracking this data back in 2017. YouTube is now able to track 94 percent of Violative content automatically, with the help of machine learning Technology.
It’s stated that almost three-fourth of Violative videos are removed before they get up to 10 views.
The progress of this is seen in VVR data.
YouTube Community Guidelines Enforcement Report give details on the number of videos and channels that has been removed and the reasons for removal.
From the statement released, since 2018 over 83 million videos and 7 billion comments have been removed for violating its YouTube Community Guidelines.
When a channel is deleted, all it’s contents are removed.
Channels that has violated the rule had uploaded about 51,078,806 videos, and none of them exist anymore.
As at 2020, the company removed 2,055,515 channels violating its policies.
YouTube claims Violative View Rate (VVR) is the best way for the company to understand how harmful content affects viewers.
It’s a better means than calculating the turnaround time to remove a violative video.
That said, VVR only accounts for videos that violates YouTube’s policies. That’s to say, views from harmful contents that don’t necessarily violate its policies do not belong in this. However we give credit to google for making an effort to remove Violative contents from YouTube before it reaches its viewers.