Amazon.com Inc. AMZN -1.39% is shutting down all 87 of its U.S. pop-up stores, ending the retailer’s yearslong experiment with these small shops.
“After much review, we came to the decision to discontinue our pop-up kiosk program,” an Amazon spokeswoman confirmed to The Wall Street Journal.
The closings are expected by the end of next month, some employees at Amazon pop-up stores said.
Amazon is expanding its bookstores as well as its so-called 4-star stores, which sell products rated four stars or higher by Amazon customers, “where we provide a more comprehensive customer experience and broader selection,” the spokeswoman said. “We look forward to opening additional locations of both stores this year.” at these stores will include books, toys, games, home and kitchen goods, electronics, and Amazon devices among other items, she said.
Amazon has been experimenting with the pop-up concept since at least 2014, using such stores to educate customers about its Echo and Alexa devices and to allow customers to trade in old Kindles or Fire tablets for credit. Some of the stores have been open only for a few months.
Guess the efforts are to ensure they reach a better good service to customers around the globe.
Just as we all know Amazon, always wanting the best!