Facebook has been taking action against fake sponsored reviews for a while now, but now it’s making it official. According to The Verge, Meta, the parent company of Facebook, has changed its Community Feedback Policy in the United States to expressly prohibit fraudulent and sponsored reviews on its sites.
Users cannot publish a false review for a restaurant in exchange for a complimentary meal, nor can they accept bribes to give good reviews for a product. In addition, “irrelevant” and spam reviews are now prohibited, as are those that include violent or otherwise inappropriate material.
Meta maintains the right to remove reviews that violate its rules and to suspend access to part or all of its products. Habitual offenders may have their Facebook accounts suspended or permanently banned, and companies may lose access to product listings and tags.
More About The Removal Of Fake and Sponsored Reviews From Facebook.
When the new policy is mostly a continuation of an old approach, there may not be a significant rise in crackdowns. It’s also not clear how long this commitment will last.
In response to a UK watchdog’s worries, Facebook eliminated 16,000 bogus review groups last year, but there’s no assurance it will find every perpetrator.
However, an explicit policy demonstrates a commitment to addressing the issue and may assist Meta explain bans if abusers complain.
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